Print Ad Campaign | Art Direction | Copywriting
THE ASK: Create a print ad campaign and social media activation for AriZona brand’s new product: Fruit Snacks. Get audiences aware of this new product that combines the tea and drink flavors they know and love into a chewy gummy.
INSIGHT: Audiences are sick of the classic Halloween candy, so AriZona provides the new treat to thirst for.
BIG IDEA: AriZona taking advantage of marketing their new product to be a candy for the halloween season, rather than just a fruit snack audiences pick up at the gas station when they see it there will get more people to recognize it as an actual product rather than a vanity or fad item from a well known brand.
PROCESS: I used personal photography that I edited using Photoshop in order to create this campaign, the hand pictured is my own. The sheet in the background was originally purple and I was able to use adjustment layers to alter the color of the background and the sizes of the products in the shots so that they are the key focus of the ads.
ART DIRECTION & COPYWRITING – Aly Czerniak and Teddy Calhoun