Strategic and Creative Brief
Hosted by Ad Club at VCU × Madison+Main × Holiday Barn Pet Resorts
Strategic advertising based brief created in participation in the Virginia Commonwealth University Ad Club Robertson Rally 2025 strategic sprint event.
My partners and I conducted research and strategically organized a brief, that we presented to our agency partner Madison + Main, leverage audience insights into a strategy to help Holiday Barn get more pets in the door for grooming services at each location while also increasing overall awareness.
