Social Media Ad Campaign | Art Direction | Copywriting
THE ASK: The goal is to create a social ad campaign that sells the audience on why Lee Jeans are long lasting and outlive the trends.
INSIGHT: Trends die, Lee’s don’t. Lee Jeans brand has been around for over 13 decades and is still prevalent today with timeless styles.
PROCESS: My partner and I created custom fonts in different denim visual motifs including rips, studs, and patches in order to create a cohesive social campaign that highlights the longevity of Lee Jeans themselves and their styles.
ART DIRECTION & COPYWRITING – Aly Czerniak + Leslie Angel-Lopez